MAGNERS LATEST NEWS

Young Euro RSCG Wins Grand Prix in
2006 ADFX for Bulmers/Magners
advertising campaign

14th November 2006

Young Euro RSCG has won the Grand Prix in the 2006 Advertising Effectiveness Awards for its strategic planning and advertising work on the Bulmers and Magners brands. The agency won two gold awards - one in the new campaign for an existing product category, for the latest Bulmers campaign and another in the international campaign category for Magners.

The launch of Magners into the UK market was key to Young Euro RSCG scooping the top award in the 2006 Advertising Effectiveness Awards.

Brian Hayes, MD, Young Euro RSCG said, "We have worked on the Bulmers brand for over fifteen years and the Magners brand for over five years, so we are delighted to receive our second Grand Prix for advertising effectiveness for the Bulmers brand and feel that there is more to come."

Maurice Breen, Marketing Director of Bulmers, is pictured with Brian Hayes, Managing Director of Young Euro RSCG and Shane Whelan, Account Director of Young Euro RSCG. Pictured at the awards presentation are: Shane Whelan, Account Director, Young Euro RSCG;
Maurice Breen, Marketing Director, Bulmers;
Brian Hayes, Managing Director, Young Euro RSCG.


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