MAGNERS LATEST NEWS
Magners Irish Cider Launches New Christmas Campaign
26th November 2007
The magical Christmas season heralds a new advertising campaign for Magners Irish Cider.
Shot on location in Magners' home town of Clonmel, County Tipperary, 'Christmas Appreciation" celebrates the beauty and magic of the perfect Christmas winter wonderland.
The creative shows groups of friends enjoying a refreshing pint of Magners Irish Cider poured over ice, against images of roaring log fires and snow-covered landscapes. Friends gather at the local bar during the festive season, to offer season's greetings and witness the turning on of Christmas lights in the orchard. This magical moment brings everyone together, including the orchard snowman.
The seasonal sentiment is reflected in the voice over: "At Magners, we know the most valuable thing you can spend the Christmas is time."
Maurice Breen, Magners marketing director, said:
"This beautifully shot new commercial captures the magic of the Christmas season. The crisp, winter evening is the perfect contrast to the warm atmosphere of the pub. Cosy Christmas nights enjoyed in the company of friends is just the right association for Magners at this time of year".
Featuring the enchanting track 'Apple Tree' by Irish singer-songwriter Fiona Meladey and devised by Young Euro RSCG, the nationwide TV advertising commences on November 29th.
The TV campaign is supported by national and regional radio, print, cinema, London Underground advertising and a heavyweight outdoor campaign at landmark sites around the country. The new 48 sheet poster features a pint bottle of Magners, nestling among the trees in the Christmas orchard, with the strapline: "Time to celebrate".
