MAGNERS LATEST NEWS
Fresh Off the Presses - New Magners Pear
11th March 2009
Next month, Ireland based cider producers, WM MAGNER LTD, are launching new Magners Pear to the GB drinks sector. With more than seventy years of heritage producing and marketing ciders, Ireland’s only cider manufacturer is very excited about the prospects for this new product and is confident that Magners Pear is a unique taste offering which will expand the cider category.
Current market trends indicate considerable potential for Pear, with the Pear and Fruit Cider category having grown significantly over the last year, quadrupling in size to 25 million litres*.
Magners Pear has a refreshingly light pear taste - crisp with plenty of fruity character. Available from March 1st in 568ml Pint Bottle, 330ml long neck bottle and also cans, Magners Pear will be available throughout the Licensed and Grocery trade.
Commented Managing Director, John Holberry “We know lifestyles and tastes continue to change and our competitors have responded more quickly than we have, but our customers are ready for a new fruit based drinks alternative from a credible, quality brand and Magners Pear will match that need perfectly.”
“Pear is a natural and exciting step for Magners and it shows we are prepared to respond to consumers and drive market growth in this difficult market climate.”
The launch will be supported by a multi-million pound marketing campaign, which will include TV, Outdoor, Radio, Press and Online communication, in addition to an extensive sampling campaign and dedicated PR programme.
