MAGNERS NORTHERN IRELAND

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Fresh off the Presses - New Magners Pear

C&C NI has launched new Magners Pear to the Northern Ireland drinks sector. With more than seventy years of heritage producing and marketing ciders, Ireland's only cider manufacturer is very excited about the prospects for this new product and is confident that Magners Pear is a unique taste offering which will expand the cider category.

Miss GB Gemma Garrett launching Magners Pear

Current market trends indicate considerable potential for Pear, with the Pear and Fruit Cider category now representing a considerable share of the NI Cider market.

Magners Pear has a refreshingly light pear taste - crisp with plenty of fruity character. Available from March 1st in 568ml Pint Bottle and 500ml cans, Magners Pear is available throughout the Licensed trade.

Commented Marketing Manager, Gavan Morris: “We know lifestyles and tastes continue to change and our competitors have responded more quickly than we have, but our customers are ready for a new fruit based drinks alternative from a credible, quality brand and Magners Pear will match that need perfectly”.

“Pear is a natural and exciting step for Magners and it shows we are prepared to respond to consumers and drive market growth in this difficult market climate.”

A multi-million pound marketing campaign, which will include TV, Outdoor, Radio, Press and Online communication, in addition to an extensive sampling campaign and dedicated PR programme, will support the launch.

The Magners Pear Patrol at the launch event in Scratch Nightclub, Belfast